News & Updates

Choon Hua Trading Corporation is the leading distributor of frozen food, confectionery, beverages, and consumer products in East Malaysia. Stay up-to-date with the happenings in the industry at Choon Hua’s news and updates.

Latest News

Featured on CEO Magazine

Putting people first | Gerald Lim When his father asked him to return home to help with the family business, Gerald Lim couldn’t refuse. “Being the eldest son, I was expected to carry on the business, which my late grandparents had started,” he reflects. “I felt I had...

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Are you looking for a distributor to collaborate with?

Here, at Choon Hua Trading Corporation, we carry over 100 reputable brands and more than 1,000 products! Find out if we are a good fit. Get in touch with us today and we will get back to you as soon as we can.

From Our Blog

Featured on CEO Magazine

Putting people first | Gerald Lim When his father asked him to return home to help with the family business, Gerald Lim couldn’t refuse. “Being the eldest son, I was expected to carry on the business, which my late grandparents had started,” he reflects. “I felt I had...

read more

Want to Have Your Groceries Delivered to You?

Good news! Our e-store is now live!

Enjoy our free delivery service when you purchase over RM150.