To be the most reliable and innovative general trading distributor in Borneo.
To meet or even exceed the changing needs and expectations of all our stakeholders – customers, associates, suppliers, shareholders, business partners, communities and employees.
Our Core Value
People matter. We value our bond with the people as they are the most important stakeholders in our business. We recognised that the long term success of our business is built on good values and people. Therefore, we are committed to serve, build and sustain relationships of trust and integrity with the people in which we operate in.
A Leading Wholesale Distribution Company Specialising in Frozen Food for Over 50 Years
In 2009, Choon Hua Trading Corporation Sdn Bhd expanded its network into Sibu, Miri, and Bintulu and at the end of 2010, diversified into frozen food market in which Choon Hua Food Products Sdn Bhd was set up.
The company now distributes a broad selection of goods and products from more than 50 well-known consumer brands including Fernleaf, Anmum, Anlene, Coca Cola, Tao Kae Noi, Munchy, Mentos and many more to hypermarkets, supermarkets, grocery shops and retail stores across Sarawak, East Malaysia.
Products in Stock
Years in Business
Don’t be a stranger. Come say Hi!
Our headquarter office is located at:
Lot 822, Block 7,
Lorong Demak Laut 3,
Demak Laut Industrial Park,
93050 Kuching, Sarawak,